Hotline, a platform fueled by cryptocurrency, provides deeply interconnected web interactions between creators and their fans within a decentralized and unrestricted digital environment. It empowers content creators with complete control over community management and content monetization through the use of cryptocurrency.

MANDATE: Hotline’s 360 Marketing Strategy

Hotline launched without a marketing department. They approached On Zora Agency to step in as their marketing department.


From creating the brand voice and visual identity to planning the GTM (go-to-market) launch strategy, we prepared the team for their fall 2022 product launch.


  • Market Research
  • Communication Strategy
  • Visual Identity
  • Social Media Strategy & Management
  • Influencer Relationship Management
  • Market Launch Strategy
  • Campaign Creation & Execution
  • Merchandise Creation
  • Content Creation
  • Event Planning


The brand won 2 nominations in its first year as the “Best Emerging Company” at the Bucharest Summit 2022 and “Emerging Brand of the Year” at the XBIZ LA Awards 2023.

Hotline also received several organic PR mentions across industry news sources. The team saw continuous growth on all social media channels (Instagram, Twitter, and Discord).

  • Instagram: 4,000% increase on profile views, 9,000% increase on website clicks
  • Twitter: 40% increase in followers; 66% increase in impressions; 334% increase in website clicks
  • Discord: Server take over, growing from under 800 members to 18,000 members.

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