Brand Transformation Case Study: Atkins

Atkins, a global design and engineering partner, faced the social and affordable housing challenge in the UK. They tasked us to develop a strong brand identity that had the purpose of the project at its heart and to create a clear new position and external voice.

Strategy:Our brief was to create a new brand for Atkins, acknowledging the trust and heritage of Atkins/SNC-Lavalin as the parent brand. The strategy aimed to convey messaging truly grounded in their purpose of developing housing, where people could not only live but thrive.

Solution:We named the brand EDAROTH – Everybody Deserves A Roof Over Their Head. This meaningful name became the foundation for the entire brand, including a brand book, website, launch materials, advertising, merchandise, and a confident endline, ‘Home reimagined by Atkins’.

This case study illustrates Zora Agency’s success in transforming Atkins’ brand, addressing the social housing challenge with a purpose-driven approach.

Subscribe to our mailing list and be the first to receive our newsletter.

Join the community for exclusive updates, insights, and exciting announcements.

Don’t worry, we won’t spam you.