Influencer Marketing Case Study: Mikyajy

Mikyajy, a rapidly growing cosmetic brand in the Middle East, sought Zora Agency’s expertise to build its regional profile, create awareness for flagship products, and position itself as a beauty industry expert.


  • Generate brand awareness locally.
  • Support communications objectives through strategic media placements and blogger collaborations.


  • Low media visibility.
  • Limited product recognition.
  • Market saturation with similar products.
  • Establishing brand differentiation.


The beauty industry’s competitive landscape required heightened awareness. Zora Agency aimed to make Mikyajy stand out in this crowded market.


  • Media events for product interaction.
  • Blogger outreach for social media buzz.
  • Create image and brand visibility.
  • Product placement opportunities.
  • Media relations and blogger collaborations.


  • Media relations:
    • Press releases across key publications.
    • Media events for product launches.
  • Product placement:
    • Facilitated shoots with key publications.
    • Placement in leading English and Arabic publications.
  • Collaborations:
    • Identified and leveraged collaboration opportunities.
    • Blogger and influencer outreach in KSA and the UAE.


  • Enhanced brand profile through media coverage.
  • Influencer relations: Strong support in the region.
  • Image building: Improved brand presence.
  • Media relations: Strengthened relationships.
  • Awareness and visibility: Impressive coverage in key publications within the region.

This case study showcases Zora Agency’s successful influencer marketing strategy, transforming Mikyajy’s presence in the competitive beauty industry.

Subscribe to our mailing list and be the first to receive our newsletter.

Join the community for exclusive updates, insights, and exciting announcements.
Don’t worry, we won’t spam you.